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Case Studies: Wade's Pro Painting

Wades Case Study
Aug 2018

What We Did

New Design & On-page SEO

Wades Pro Painting is a local residential & commercial painter in Huntsville, AL. He is one of the most recommended painters in Huntsville that homeowners can trust to complete the project right the first time.

Having inherited Wades Pro Painting from his father, Wade had already an established a solid business that was slowly growing. But, in looking toward the future, he knew he needed to start investing in the future of his painting business and needed to target certain markets and areas that were properly represented by his online web presence.

The Challenge

After a comprehensive audit of the old Wade’s Pro Painting website, our designers pinpointed a few key design hang-ups:  confusing layouts, lack of imagery, tiny text, and little to no content.

Leveraging these findings, we designed a website that showcased beautiful images of completed projects, made services easier to navigate, and put essential website features front-and center.

The Approach

We’re always thinking about the user, and this site was no exception. After a strategic phase to establish user personas and pathways, our information architects mapped out a website that ensured customers had clear pathways to meet their needs.

Discovery & Strategy​

Wade’s Pro Painting wasn’t just providing a painting service – they were offering a better & comfortable home life. Our content team took this notion to heart, crafting cohesive messaging that motivated users to reach out not just for a painter, but for a whole new quality of living.

Outstanding Design & Content​

We delivered stellar designs that reflected Wade’s Pro Painting brand and met the client’s high standards, intelligently using calls-to-action and parallax to add the touches that take a site from good to great.

Development & SEO Preservation​

We strategized, planned and built a new website in 1 month. We focused on improving the site’s SEO to drive more qualified traffic, and optimizing conversion rates.

The Results

With a digital presence that delivers a compelling user experience, Wades’ Pro Painting now has a compelling website that reflects its services, scope, and commitment to its customers. And with the scalability and capabilities that come with building on WordPress, Wade’s Pro Painting is set up for long-term success.
  • 40% Increase in Organic Keyword Rankings
  • 29% Increase in Conversions
  • 200% Increase in Monthly Revenue
  • 50% Fall in Organic Bounce Rate

Our main objective is your success!

Tell Us About Your Project

Let us help you get your business online and grow it with passion.
Please, let us know any particular things to check and the best time to contact you by phone.

Please, let us know any particular things to check and the best time to contact you by phone (if provided).